Privacy policy


The protection of your data is important to us. That’s why we want to make it clear to you how our privacy policy works.

What is and is not done with your personal data on this website can be found here.

This policy expresses how the personal information of all persons who interact with BOONS through this website will be treated and protected. Please read all sections of the Legal Notice, the Cookies Policy and this privacy policy before using this website.

In accordance with the provisions of EU Regulation 2016/679, of the European Parliament and of the Council of 27 April 2016 (RGPD) and Organic Law 3/2018, of 5 December, on the Protection of Personal Data and guarantee of digital rights, QUALITY PET BRANDS SL, informs you that, by accepting this Privacy Policy, you give your express, informed, free and unequivocal consent for the Data you provide, and on which the technical and organisational security measures provided for in current legislation are applied, to be processed by QUALITY PET BRANDS SL, you give your express, informed, free and unequivocal consent for the Data you provide, and to which the security, technical and organisational measures provided for in current legislation are applied, to be processed by QUALITY PET BRANDS SL, as the party responsible for the processing.


Identity of the Responsible: Quality Pet Brands SL.

Trade name: BOONS

Address: C/ Fernando Pessoa 9B 7-1. 08030, Barcelona. Spain

CIF/NIF: B67343046


Activity: Wholesale and retail sale and purchase of pet food and other pet products.

Contact details of the person in charge or representative, and of the data protection officer:

No. trade registration: Registered in the Mercantile Register of Barcelona, in Volume 46717, Folio 135, Page B-528658, 1st Inscription, on 17-01-2019.


For the purposes set out in this Privacy Policy, BOONS collects and processes the Personal Data detailed below, which will depend on the different products or services requested on this Website:

· Identification data: name, surname, first name.

· Contact details: postal address and/or e-mail and/or mobile phone number.

· Browsing data: IP address, type and identification of the device, type of browser, domain through which you access the Website, browsing data, activity on the Website.


We process your personal data on the following legal bases:

· The execution of a contract with BOONS, to contract services, publish advertisements and manage the services requested.

· The user’s consent in relation to contact, subscription to content and the sending of commercial communications, via email, cookies or messaging systems.

· The legitimate interest of the data controller to protect users of the BOONS website from abuse and fraud in the use of our services.


On this website, there are different forms, in each of them, the information collected will be used in the following way:

· Content subscription forms: there are several forms to activate the subscription. The data provided will be used exclusively to send the Newsletter and keep you updated on news and special offers, exclusively for subscribers.

· Comments form: The personal data entered in the form to insert these comments will be used exclusively to moderate and publish them.

· Contact form: There is also a contact form for queries, suggestions or professional contact. In this case, the e-mail address will be used to respond to them and send the information that the user requires through the website.

· Download systems: On this website you can download different contents that are periodically incorporated in text and/or video and/or audio format. In this case, an e-mail address is required to activate the subscription form. Your information is used for the purposes indicated for subscribers.


Customer Data: The period of conservation of personal data will vary depending on the service contracted by the Client. In any case, it will be the minimum necessary, and may be kept until:

· 4 years: Law on Infringements and Penalties in the Social Order (obligations regarding affiliation, registrations, cancellations, contributions, payment of wages…); Arts. 66 et seq. Ley General Tributaria (accounting books…).

· 5 years: Art. 1964 of the Civil Code (personal actions without special time limit).

· 6 years: Art. 30 of the Commercial Code (accounting books, invoices…).

· 10 years: Art. 25 of the Law on the Prevention of Money Laundering and Terrorist Financing.

Subscriber data: From the time the user subscribes until the user unsubscribes.

Data of potential customers: the data will be kept in any case for the duration of the commercial relationship established and, once it has ended, for two years, unless the user requests its deletion beforehand.


Any person has the right to obtain confirmation as to whether or not BOONS is processing personal data concerning them.

Interested persons have the right to:

· Request access to personal data relating to the data subject.

· Request its rectification or erasure.

· Request its cancellation.

· Request the restriction of their processing.

· Opposing treatment.

· Request data portability.

If you have given your consent for a specific purpose, you have the right to withdraw your consent at any time, without affecting the lawfulness of the processing based on your consent prior to its withdrawal.

In case you feel that your rights concerning the protection of your personal data have been violated, especially when you have not obtained satisfaction in the exercise of your rights, you can lodge a complaint with the competent Data Protection Supervisory Authority via its website:

There is a form for exercising your rights, you can request it by email or, if you prefer, you can use the forms prepared by the Spanish Data Protection Agency or third parties.

These forms must be electronically signed or be accompanied by a photocopy of the ID card.

If you are represented by someone, you must attach a copy of your ID card, or it must be signed with your electronic signature.

Forms can be submitted in person, by letter or by mail to the address of the person responsible at the beginning of this text.


Ads is a Google platform for ADVERTISERS who want to advertise on GOOGLE. At you use Google Ads, Google’s advertising platform that allows you to create campaigns and ads to be displayed on other websites. When generating an ad, you can segment the audience by:

· Location

· Demographic data (age, gender, etc.)

· Interests (activities, hobbies, etc.)

· What they buy on the internet and through other channels

· Etc.

The data obtained through Google Ads are subject to this privacy policy from the moment the user leaves their data in the form on this website to join the subscription newsletter. Under no circumstances will the information from Google be used for any other purpose.


This website uses Facebook Ads:

Facebook Ads allows you to segment the audience to target an ad.

Facebook’s Custom Audiences feature allows you to create an audience from Facebook user and subscriber data, such as email addresses and phone numbers. To do this, databases need to be shared with Facebook and then custom audiences can be created by targeting ads to people with similar profiles.

No sensitive personal information is used for ad targeting in accordance with Facebook’s Policies and will not be shared with third parties or other advertisers, and will be deleted by Facebook upon completion of the ad targeting process. In addition, Facebook will be responsible for ensuring confidentiality.

Facebook’s ad system allows you to display relevant anduseful ads without revealing your identity to advertisers, and can reach groups of people with specific profiles.

At any time as a user, you can revoke your consent via, where you can opt out of receiving ads. You can also opt out of interest-based ads from Facebook, or other companies, through the European Interactive Digital Advertising Alliance (EDAA) of Your On Line Choices ( or in your computer or mobile device settings.

To use the custom audiences function, this website uses Facebook’s Website Custom Audience tool, which makes use of the Facebook pixel that marks the visitor to this website in an anonymised form. If you wish to object to the use of Facebook’s Website Custom Audiences, you can do so at:

For more information on the scope and purpose of data collection by Facebook and its subsequent processing, as well as to configure your privacy, you should go to the following links:

Facebook Conversion Tracking Pixel

For the optimisation of advertising campaigns for ads served on Facebook, and for statistical purposes, we use the conversion tracking pixel of Facebook Inc., 1601 s. California Ave, Palo Alto, CA 94304, which tracks users’ actions after clicking on an ad.

The data obtained through this pixel are anonymous and do not refer to identified natural persons, nor are they stored or profiled with their personal data.

This data may be stored and processed by Facebook, and Facebook may link this data to your Facebook account and also use it for its own advertising purposes in accordance with Facebook’s data usage policy, which you will find at, recently updated at

You can enable Facebook and its partners to place advertisements on and off Facebook, and a cookie may be stored on your computer for this purpose.


Security Notification and Gap Statement

QUALITY PET BRANDS SL takes security measures appropriate to the level of risk to protect personal information against loss, misuse and unauthorised access, disclosure, alteration and destruction, taking into account the risks involved in processing and the nature of personal information; however, if QUALITY PET BRANDS SL , determines that your service data has been misappropriated (including by an employee of QUALITY PET BRANDS SL , exposed by a security breach or improperly acquired by a third party, QUALITY PET BRANDS SL will promptly inform you of such security breach, misappropriation or misacquisition.


Many tools used on this website to manage data are contracted by third parties. In order to provide services strictly necessary for the development of the activity, QUALITY PET BRANDS SL shares data with the following providers under their corresponding privacy conditions:

External service providers (e.g., payment processing services, order processing, analytics, marketing campaign management, website management, and e-mail distribution and other similar service providers) so that they may perform business functions on behalf of QUALITY PET BRANDS SL.

This website may be accessed occasionally by the web development and maintenance company, or by the hosting company. They have signed a service provision contract that obliges them to maintain the same level of privacy that applies to the processing carried out on this website.

Any international transfer of data derived from the use of tools or service providers will be subject to the Privacy Shield agreement, which guarantees that American software companies comply with European data protection policies on privacy, secrecy and data security.

Specifically, this website uses the following tools:

· Email marketing tool: Hubspot

· Analysis tools: Google Analytics


The registration of personal data provided at the time of subscription, contact, interaction with the website and any other data provided during browsing, including the information provided by cookies in relation to browsing habits, will be used in order to be segmented or categorised for the purpose of applying them to the activity related to (general administration management, information, marketing of advertising space, analysis of proposals requested by users/customers, statistical study of the services and content used, tastes and preferences, and surveys or forms).

Profiling, through the analysis of your automated individual decisions, consists of the use of your Personal Data to evaluate certain personal aspects, such as your personal preferences, interests, behaviour, location, movements and attitudes. The logic applied to obtain these profiles is the use of statistical procedures and the consequences of this processing of your data by means of profiling are the sending of personalised communications of interest to you with content related to dog nutrition, animals and nature.

The legal basis for the processing of your data for the above-mentioned purposes and the automated individual profiling is the consent given by ticking the above-mentioned box.

DATA SECRECY AND SECURITY undertakes to use and process the user’s personal data, respecting their confidentiality, in accordance with their purpose; as well as to comply with its obligation to store them and adapt all measures to avoid their alteration, loss, processing or unauthorised access, in accordance with the provisions of current data protection legislation.

(This website includes an SSL certificate. This is a security protocol that makes your data travel in an integral and secure way; that is, the transmission of data between a server and the web user, and in feedback is fully encrypted or encrypted). cannot guarantee the absolute impregnability of the Internet network, nor, therefore, the violation of data through fraudulent access to them by third parties.

With regard to the confidentiality of processing, QUALITY PET BRANDS SL shall ensure that any person who is authorised by QUALITY PET BRANDS SL to process the customer data (including its staff, collaborators and service providers) shall be under an appropriate obligation of confidentiality (whether a contractual or legal duty).

Upon becoming aware of any Security Incident, QUALITY PET BRANDS shall notify the Customer without undue delay and shall provide timely information relating to the Security Incident as it becomes known, or when reasonably requested by the Customer.


As a user, you are solely responsible for the veracity and correctness of the data you send to, exonerating QUALITY PET BRANDS SL (BOONS) from any responsibility in this respect. Users guarantee and are responsible, in any case, for the accuracy, validity and authenticity of the personal data provided, and undertake to keep them duly updated. The user agrees to provide complete and correct information in the contact or subscription form.


The consent given, both for the processing and for the transfer of the data of the interested parties, may be revoked at any time by notifying QUALITY PET BRANDS SL (BOONS) in the terms established in this Policy for the exercise of ARCO rights. This revocation shall in no case be retroactive.


QUALITY PET BRANDS SL reserves the right to modify this policy in order to adapt it to new legislation or jurisprudence, as well as to industry practices. In such cases, it will announce on this page the changes introduced reasonably in advance of their implementation.